NY Times considering a higher priced ad-free subscription?

AdAge has a brief article about how the NY Times is considering ways to deal with ad-blockers, and quotes the Times CEO’s remarks as saying:

“We do want to offer all of our users as much choice as we can, and we recognize that there are some users — both subscribers and non-subscribers — who would prefer to have an ad-free experience.”

We can stop right there; we don’t need to read any further to understand the problems facing the NY Times. Unless their definition of “some” is “99%”, it’s hard to imagine who are these not-some people who prefer an ad-full experience of the NY Times.

Whatever they come up with, I will make a bold prediction: it won’t work, because they don’t want to address their real problem.

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